Whether you are a HVAC company or a dentist or anything in between, businesses of all types rely on their previous customers to help them bring in new clients. In the past, word of mouth positive reviews or negative reviews helped determine if you would acquire new customers. The modern age on online review sites and social media has provided your HVAC business a great way to expand your online reputation and bring in new business just through customer reviews.
As a successful HVAC contractor providing exceptional heating and air conditioning service to happy customers throughout the region, it is likely that you do not have time for monitoring and responding to customer reviews, positive or negative. But it is still important that all online reviews (through Google, Yelp, Facebook, or any other location for testimonials) are given a response. This is known as reputation management, and your business definitely needs to bring in those 5-star reviews!
If a customer leaves positive feedback or a 5-star review for your company, it is easy to respond showing your appreciation for that customer’s business. The negative reviews are a bit tougher to respond to, but they certainly need to be addressed in order to show you have control of the situation. If you should acquire a bad review, it is best to let the person know you appreciate their business and the fact that they are reaching out through the negative feedback. You also want to offer ways to rectify the problem with the services they received, as mentioned in the negative review.
HVAC contractors who reach out through review sites on the internet demonstrate that they care about their customers and want to provide high quality service to the local population. Market research shows that customers who see an owner who will monitor the online reviews and respond accordingly is trustworthy. It is one of the great strategies for bringing in new leads and expanding your brand on the web.
Why Is Online Reputation Management Important for HVAC Companies?
As we already mentioned, responding to each review through an individualized post is a tool to build trust in your reputation within the local population. It is also an effective strategy in showing searching engines like Google that you are trustworthy and should be ranked higher in the search result links. From social media to Google’s star rating system, the search engines will take your reviews into account when applying their algorithm as they “crawl” your website.
The search engine ranking systems for a website use customer feedback as part of the algorithm and will calculate the number of reviews your business gets, the frequency with which you get them, and the number of bad reviews versus good reviews which are posted. When people leave reviews for companies, it is a big deal in the digital marketing industry. That is why part of the SEO marketing strategy for your website should include reaching out to a former customer and asking if that individual would be able to write a free review for your services.
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Contact Us to Manage Your Online Reviews
If you are an HVAC contractor in need of an online reputation manager, call The HVAC Agency for more information about how we can ensure that every review is given the time and response it needs to build your reputation. Press here to learn how we can help your HVAC business make sure that your local reputation remains in tact and that you are able to remain successful in the complicated world of online marketing.
HVAC companies are always in competition with one another, so it is important that you business shows up at the top of search pages, above the competition. Leads are not simply going to show up unless you use specialized home services marketing strategies performed by an experienced online marketing firm. Digital marketing strategies will ensure you get the leads you need and find online success for your HVAC business. Call The HVAC Agency today to learn more.
At The HVAC Agency in Miami, Florida, we focus on your website and online presence, and you get to enjoy the benefits of our experience and expertise in the digital world while also remaining focused on what is most important to you – your company.