When a potential customer visits your heating and air conditioning company’s website, that person is expecting that you have the experience and expertise needed to provide them high quality HVAC service. What you really need, then, is a website that demonstrates your abilities in the industry but also provides a user experience for your potential clients that is easy.
The absolute last thing that you want potential clients to do when they reach your HVAC company website is to click back to the search results. One way that guarantees users will do just that is if they are confused by the navigation of your website. A search engine results page (SERP) will guide them to you through lead generation, but you have to get them to stay there. Making sure your website is easily navigable will ensure that clients will find what they are looking for and be able to contact you quickly (be sure your phone number, email address, and other contact info are clearly visible).
In our world, people spend far more time on their smartphones or mobile device than they do in front of the computer, especially for personal business. Part of a great HVAC marketing strategy for web design is making sure that your HVAC business site is mobile friendly. Website designs require special coding so that everything you see on a computer screen translates well to a much smaller cell phone screen. Mobile website visitors are very likely to click back to their Google search if they are waiting for pages to load or pages looks funny because it is not responsive on or optimized for a cellular device.
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